About Us

At PureRoutine, we are committed to redefining personal care through sustainability and innovation. Founded in 2025 by Erick Martinez-Gomez , our mission is to provide a curated selection of eco-friendly personal care products that enhance daily routines while minimizing environmental impact. Our product line includes bamboo fiber face towels and innovative toothpaste tablets, both designed with the dual purpose of effective skincare and dental hygiene.

Research indicates that the personal care industry contributes significantly to environmental degradation, with approximately 120 billion units of packaging produced annually. In response, we prioritize high-quality, sustainable alternatives that not only promote a healthier lifestyle for our customers but also protect the planet. Our bamboo fiber face towels are biodegradable and crafted from renewable resources, while our toothpaste tablets reduce plastic waste associated with traditional toothpaste tubes.

We believe that small changes can lead to significant impacts. By choosing PureRoutine, you are not only investing in your personal care but also contributing to a more sustainable future. Our commitment to eco-friendly practices and high-quality products ensures that you can maintain your skincare and dental hygiene routines without compromising your values. Together, we can create a healthier planet for generations to come.